It's All In The Name

Just because a person knows a telephone number doesn't mean that they are the registered owner of that phone number. BSG's URU™ Identity Authentication makes sure that the purchaser is who they say they are and hence the eponymous name URU™. Our philosophy at BSG is that the maximum number or proper, well authenticated and authorized transactions should flow through the system. This optimizes your revenue by reducing chargebacks, reducing disputes and efficiently handling customer care.

Features

These features are meant to protect everyone in the value chain. Users are not charged for purchases they didn't make. Merchants reduce their chargebacks and disputes. Service Providers see less call center support and fewer issues. Along with our Best Practices program, BSG's risk management is a safe choice that can lower your total cost of ownership.

• Multiple Database Sources: URU uses both commercial and proprietary databases to authenticate a user. A cross correlation of these databases allows us to accurately make that determination.
• Age Verification Module: URU can incorporate an age verification schema to ensure that the appropriate content is delivered to the appropriate person.
• LEC Adapter SDK: Participating Local Exchange Carriers can integrate an authentication schema of their choosing into the Bill2Phone URU solution.
• Rollover Authentications: Different authentication schemas under URU can be prioritized for lookups. If one schema can't authenticate, then the system rolls over to other schema registered with URU.
• Bill Capable: URU makes sure that a bill can be processed to the participating LEC before you submit a settle transaction.

To download a copy of the URU brochure, CLICK HERE.